Food Truck: BOB&JO
Sighting: 47th and Park
I love Korean BBQ, but I’m also really, really lazy. So when I go to one of those Korean BBQ places I love the food, but I really, really wish I didn’t have to cook it myself.
Enter Bobjo. With Bobjo you get all the flavors and textures of a long Korean BBQ in a convenient lunch-sized package and price.
The Bobjo truck is one of those that tends to stand out, mainly because of the picture of “Bob’s” face at the door in the front of the truck, a stern-yet-lovable looking guy who seems to be calling out to you to…come…eat.
The guy at the window didn’t look anything like Bob–he was really nice and ordering was a breeze. I decided to splurge and go for the beef, which was the priciest thing on the menu and was advertised as USDA Prime beef. While waiting, I could see them cooking up the meat from scratch in the back on a griddle, not unlike watching someone cook up a cheesesteak.
It took about six minutes from the time I placed my order to the time I was handed a tidy plastic container with salad on one side and meat and rice on the other. Once I had my prize I hurriedly ran back to my office desk to eat.
The salad (to the left) consists of a sweet gingery sauce on top of lettuce, thinly chopped bell peppers, onions, and carrots, green onions, cucumbers, and beans. It works because when I take a scoop of lettuce and beef, it tastes just like when I’m in a Korean BBQ place making my own lettuce wraps. There are also a few slices of pickled radish which also complement the beef well.
Ah, the beef. I had a little buyers remorse at first due to the higher price. But one bite and I was glad I splurged. As far as bulgogi goes, it was seasoned to perfection and had that perfect balance of sweetness and a slight char. I was afraid that the meat would continue cooking in the 7 minute walk back to my office, which it did to some extent, but when I got to my desk it was still tender and flavorful.
To top it off, a perfectly fried egg.
Overall Bobjo delivered precisely what I wanted–a Korean BBQ experience for the lazy among us who don’t want to spend three hours at dinner or who no matter how we cook our meat always think that someone else could have done it better. In Bobjo’s case, they did.
4.5 of 5
Price I paid: $13.00
Line: 6 minutes
Tricks for fast ordering: You can’t go wrong with any choice, but for the full experience you’ll want to choose a platter–just pick pork, shrimp, or beef.
What to order if you’re a newbie: Beef BBQ Platter